Marketing ethics Essay Example | Topics and Well Written Essays - 2000 words

market ethics - Essay ExampleA recent McDonalds TV ad campaign authorise supply your inner child is taken as an example of the ethical dimensions of marketing along the lines of the conflict surrounded by profit and nutrition. It is clear that both elements should be in balance in order for McDonalds to be able to keep doing business at the uniform time that the consumers -children and adults- are served healthy fare kinda of junk food. This is a very conflictive topic, and it is a complex issue when it comes to finding an adequate solution for any parties involved. (Business Ethics, 2006).In a query study conducted by Kristen Harrison and Amy Marske (2005) for the American Journal of Public Health en denominationd Nutritional Content of Foods Advertised During the Television Programs Children Watch Most and published online by MyDNA under the title of TV Ads Market Junk Food to Kids, the researchers found that kids consumption of TV ads that tout poor food choices is espec ially troubling because childhood obesity is on the rise, TV advertising influences childrens food purchases and purchase requests, and kids work through with(predicate) so many TV food ads a day. (Harrison and Marske, 2005). The researchers suggested that parental involvement is the most important calculate in the determination of the family diet. () Parents can work to maintain the integrity of the family pantry not only through selective shopping, but also through efforts to instruct their children about food and nutrition. (Harrison and Marske, 2005). Harrison stated that other adults should aid with parents in order to address the health problem of childhood obesity. In her opinion the food manufacturing and advertisers bear some responsibility for peddling nutritionally inadequate foods so aggressively to kids. (Harrison and Marske, 2005). The overall findings of this research study establish a significant degree of causation between childhood obesity and utmost levels o f fast food advertising.In the article entitled Advertising Self Defence Tips for Parents and Young great deal, Red Branch Human Performance (2006) makes the next assertion about advertisers that dont lie, but at the same time they dont tell the whole truth. Lets see Advertisers often dont give you the full story about their product. For example, if a manufacturer claims that their product is virtually fat free they usually dont mention it when the product is very mellowed in sugar. If a product is touted as 90% fat free, it is still 10% fat...which is high school enough. (Red Branch, 2006). This is a very common marketing tactics used in a wide shape of products with negative features that marketers dont want to reveal to the consumers. McSpotlight (1999) is a consumers organisation from the United Kingdom whose objective is to stop McDonalds marketing aimed at children. They hold a permanent campaign encouraging consumers to send their complains to the Independent Television relegating (ITC) based in London. McSpotlight makes a strong emphasis on the ITC Code, especially Appendix 1, Rule 5 that states the following Advertisements must not exhort children to purchase or to ask their parents or others to make enquiries or purchases. (McSpotlight, 1999). Along this line of thought, McSpotlight