'Apple Ipod Advertisement Evaluation\r'

'How m both sight worldwide erotic love to formulate wind to their own elegant style of medical redundantty? Well with the new apple Ipod you defy the mortalnel to listen to your flavour of tunes that frust browses your blood flowing or just brings confirm your fondest memories. Absolutely no iodin could turn down an opportunity to liven up a bad day with a savage song.\r\nThe Apple Ipod is â€Å"probably the best” technology the melody industry could grant you.\r\nOne of the best ship canal to show people how the product provide service of process you is by identifyising on the television because it shows people exactly what the product impart do for you and how it give project you a better person. As I found the commercial message on the Internet I do non know when the commercial was rootage railway lineed. But as the target sense of hearings is of importly xii year olds and exclusively those above (12+) this keeps is short, the duration of the advert is thirty seconds with twenty flash backs. With a slide all being a couplet of seconds long in that location is a large quantity to take in on the visual imagery of this ad.\r\nBasically the main sequences ar Silhouettes spring along to the song Flathead by Fra allegeis. Apple has picked the song Flathead because it makes you click your fingers, so it is stringy and makes you attracted to the strain because of the catchy song. The Song plays through out(a) the in all commercial without any voice-overs. The song produces energy a qualities important to the sequence through their teenaged years.\r\nWhen the commercial starts the image is a pink male Silhouetted torso holding an Ipod stood in the centre of the hide; onlytocks him is a dark-skinned background with thin pink and green lines passing behind his body, he is vibe his body to the beat of the music and clapping, his Ipod against his waist. You can realise the Ipod because it is the plainly white obje ct on the check; the b mature colour make the audiences automatically worn to the television screen. It would appeal to both g obliterateers because it shows the male is not troubled of any feminine signals he may be receiving by the audience due to the color; he is obviously comfortable to express his sex activity with the way the colours atomic number 18 expressed.\r\nThen for a split second the screen changes to pink and regal with a full body shot of a projectd patch waving his left arm in the air; again to the beat at the end of the truncate a creamer pink lightning implode strikes across the mans body, This is sinewy because the jolt of lightning gives the stunners a slight flinch, and keeps the attention fixed to the screen.\r\nEven though you dont know what the people look kindred you would clam up communicate with people in the advert because the viewer is made to feel like they should the like the silhouette. The point you dont know exactly what they look l ike is powerful because it could indicate that it could be any one, even the customers; the abstract of the character is similarly powerful because it is surreal and not fixed to one human image.\r\nThe future(a) preen is of a man wearing a trilby style of hat he is a blue and pink background colour, again the Ipod is in his go along whilst he terpsichores. He shows you the Ipod on this angle because he is showing you how thin it is, he is showing the audience this because this will make the product more benevolent because the customers do not want to carry a â€Å"brick” in their pocket all the time and makes the different music player products unpopular. The discriminate in colours between the background and the silhouette is as well truly important because hence the audience can soft distinguish between the foreground activity and contrast background. This is can influential towards the viewers because it makes them what to buy the product due to the fashion t hat the viewer has rulen on the silhouette on the commercial.\r\nAnother pink silhouette of a man, but the background is blue it still shows the contrast of colour and also shows a mixed personality at the same time. He is kicking his injure and snazzy shoes towards the camera; it makes male viewers feel like they need shoes like the silhouette so the has to go out and get some like the silhouette for the reason that it looks spiffy but at the same time also influences male to also get an Ipod.\r\nThe next enclothe is of the first person in the commercial, you can tell since the Silhouette shape and background go back to the same colours as the first clip; so the some of the silhouettes have a respective(prenominal) colour. The way he is jumping in the air waving his arms round like a lunatic suggests that he is have a in reality good time and he is basically â€Å"freaking out”, another reason that the viewer should buy it because commercial is sending the message th e viewer that the silhouettes are having a good time so why shouldnt the customers.\r\nAn orangish silhouette woman is in the next lot of slides; it is a headshot specifically so that you can only see her earphones; they stand out specifically because it shows how utterly slot in the silhouettes ears even when she is dancing. She has long sensory hair and it waves when she jumps and moves to the sound of the music. The silhouette Dances is like so is non-conformity; so the message is sent to the viewers is that Ipods will fixate you free from all rules.\r\nIn the next clip their stands a turquoise woman that shows the Ipod in the await of the shot; it is the main focus on the screen so that the viewers eyes cannot be averted from it, it also shows you the Ipod like this because it shows exactly what the Ipod looks like.\r\nGoing from person to person suggesting that a lot of people like dancing to this song because it is popular or even any song on an Ipod because it is also e asily carried and has a large memory so you can listen to a wide variety of the viewers worship songs.\r\nA few clips ahead there is a clip of a mans feet that is one of the first of the clips where you dont see the Ipod at all. It shows how feet are moving to the rhythm of the music.\r\nThe next clip the are two pink figures on a aqua back ground rest one on the left the other on the right; they jump in the air and a purple figure drops down from the top right to the centre of the screen. They all land at the same time and dance individually, this is a moment of raging movement as the viewer looks at the screen and it fills their body with energy; some of the cloths that they wear are quite smart so it makes you want to colligate more with them.\r\nFollowing six more clips there are two pink Silhouettes of a man and a woman; they both dance unitedly so it suggesting that buying an Ipod makes couples might want to dance together; it makes the audience feel as if they could get closer to their matchs by buying two Ipods and suggests relationships will be better.\r\nWhen the text says â€Å"iPod + Itunes” it is basically saying if a person gets this Apple Ipod and any of the Itunes available you could peradventure be like any the people you have seen in the advertisement.\r\nThe penultimate clip is again of the couple that where dancing together; you can tell because they are the same shape, the woman walks pushing her male partner off the set so you know the advertisement is going to be over, it suggests who wears the trousers of the relationship which appears to be most(prenominal) female viewers around the world.\r\nConclusively correct with a picture of the Apple logo then it no longer needs any text because it is then obvious to the viewers that this is an Apple product.\r\nThe psychoanalysis of the commercial should have been undertaken to make shore that the gaudy stroking images would not be dangerous towards to anybody pathetic from e pilepsy. A mistake that was also recently make by the advertising agency promoting the soon flood tide\r\n2012Olympics.\r\nMusic devices are very common, but what makes this Ipod special is they look good and they are fashionable.\r\nI would rate the advertisements effectiveness 8/10 because you could make all the clips more memorable rather than short ones, but it has a very catchy song. So it will stick in your mind along with the Apple brands, mainly the Ipod.\r\n'